/ 01
Hook
Make the first 3 seconds clear enough to stop scroll.
Performance video editor · 1–2 retainer spots open
Meta/TikTok ad edits built to test hooks, refresh winners, and lower CPA.
Paid-social ads, UGC edits, VSL cutdowns, and creative refreshes for DTC and SaaS teams already testing creative weekly.
$40K+ earned·130+ Upwork jobs·545+ hours·100% Job Success·Top Rated Plus
Paid social · 9:16
UGC · DTC
Real paid social creative
- $40K+ earned
- ·130+ jobs
- ·545+ hours
- ·100% Job Success
- ·Top Rated Plus
Services
One focus. Paid social creative.
I don't edit weddings, YouTube vlogs, or podcasts. I edit paid social creative for DTC and SaaS brands. That's the whole practice.
Audience fit
Built for teams already testing paid creative.
DTC
For DTC brands
UGC edits, product ads, before/after structures, testimonial-style ads, and creative refreshes for Meta/TikTok testing.
SaaS
For SaaS teams
Explainers, demo cutdowns, VSLs, product clarity edits, and retargeting creatives that make the offer easier to understand.
Agencies
For agencies and media buyers
Fast variants, clean exports, async communication, and weekly creative output without adding another account manager.
Best fit · teams already spending on paid social and testing creative regularly.
How it works
Four steps. No middlemen.
A direct workflow built for brands shipping a high volume of paid creative — brief to delivery.
How I work
Unlimited revisions on the agreed brief.
Unlimited revisions are included on the agreed concept and brief. New concepts, new scripts, new footage, or a completely new direction are scoped separately.
- / 01
Send your current ads
You share your best-performing ads, poor-performing ads, offer, audience, and any footage you already have.
- / 02
I map the angles
I look at the hook, pacing, CTA, offer clarity, and what your competitors are running.
- / 03
I edit the concepts
You get ad concepts with hook variants, platform-ready ratios, captions, and clean exports.
- / 04
Performance decides what's next
The next batch is based on what Meta or TikTok say performed, not guesses.
“Very communicative and completed the project in advance of the deadline.”
What your media buyer gets
Built for testing, not guessing.
Files land in your media buyer's inbox ready to launch — structured, labelled, and easy to read against ad-account data.
Clean tests
Each concept is structured so hooks, CTAs, ratios, and versions can be compared instead of guessed.
Platform-ready files
9:16, 4:5, 1:1, captions, safe margins, clean exports, and clear filenames.
Variant logic
Not random versions. Each variant tests a different opening, proof point, pacing, or CTA.
Performance handoff
Short notes on hook, pacing, CTA, and what I would test next.
Featured performance work
Three campaigns. Numbers attached.
More ad cuts
Paid social · 9:16
AI UGC · Meta
Paid social · 9:16
UGC · Supplement
Note · Campaign metrics are project-specific and may be client-reported. They are shown as context for the creative work, not as a guarantee of future performance.
Testing menu
What we can test next.
Most paid-social wins come from testing sharper openings, clearer proof, and cleaner CTAs — not from adding more random effects.
- Offer-first hook
- Problem/solution hook
- Founder/creator intro
- Testimonial opening
- Product proof opening
- Before/after structure
- Faster CTA
- New first 3 seconds
- Shorter 15s cut
- Longer 45s proof cut
- Static-to-video motion
- AI-assisted B-roll
Method
How I improve an ad.
Three things I look at first on every edit.
/ 02
Pacing
Remove slow setup, dead air, and anything that delays the offer.
/ 03
CTA / offer clarity
Make the next step obvious before the ad ends.
Free · No pitch
Get a free ad teardown.
Send one live ad. If it fits my focus, I'll send back a short video or written teardown with the first 3 seconds to fix, two hook angles to test, and one pacing or B-roll change. You own the ideas.
Request a free ad teardownStep 2 · Before a retainer
Start with a paid test batch before a retainer.
Most clients start with a small paid batch before moving into a monthly retainer. It's a clean way to test the workflow, creative direction, and turnaround before committing to a longer plan.
Offer
Paid test batch
From
$500–$750
Includes
- 2–3 ad concepts
- 6–9 rendered variants
- Hook, pacing, and CTA notes
- Delivered in 3–5 days
- Credited toward a retainer if you continue
The natural bridge between a free ad teardown and a monthly retainer.
Start with a test batchStep 3 · Monthly retainer
Priced per concept.
Monthly retainers from $1,000/mo. One concept includes multiple hooks, ratios, and rendered variants — the way real paid social testing actually works.
About
Why do some ads print money and others flop?
After 3 years editing at Red Bull Media House, I got obsessed with that one question.
Now I edit performance creative for DTC and SaaS brands who care about CPA, not awards.
I work async with brands across North America and Western Europe from Bor, Serbia.
What I focus on
- Meta & TikTok paid social
- Hooks, pacing, CTA clarity
- Creative volume without shoots
- Retention and hold-rate, not views
- Direct async work — no account managers